We’re creating more ways to support you and your recommendations
Our new bags feature easy-to-explain benefits
Hill’s Quick Reco
This tool offers quick, personalized nutrition plans
Our Best Taste Technology
With taste pets love, you can recommend with confidence
Advertising to Pet Parents
We’re encouraging pet parents to come talk to you
Frequently asked questions
Strengthening the holistic Prescription Diet brand experience in an online first world, making it simpler for vets to recommend and pet parents to choose our brand via modern packaging, strong clinical evidence and emotional messaging.
We have done a lot of research to understand the pet parent as well as the veterinarians and optimize our packaging designs for both online and in the clinic. We have a new simple and clean design that is easier to shop online as we increased the category descriptor as well as color blocking and the alpha codes. We have highlighted our Hill’s credentials by giving them more prominence. Each product package is differentiated with unique pet images on the front as well as bringing the science to life in an easy way on the back panel. On the back of the pack, we have one core main claim on the top and we are explaining the benefits of our products with succinct statements on how it helps and how the formula works. These top three claims were based on insights and we included icons to help provide clarity and understanding.
Email, download or print these resources to help with your conversation and encourage pet parent follow-through.
Benefits beyond better nutrition
Help your patients get the nutrition they need, plus get discounts for your clinic’s staff.